Our Idea

Band Members
- Lead vocals – Lewis Allison

- Guitar – Darth Vader (Philippa Dodi)

- Bass –  Joker (Michael Carbonell)

- Drums – Doctor Evil (Callum Harney)
All of these people live fairly locally to where we plan to shoot and are fully committed to give the time to shoot and test shoot, as well as this, having Lewis as the lead singer is good as it means he can capture his own vision with his acting. 

Band Identity

-New American alternative rock band

-Not too fussed about image (relaxed, relatable) a bit like  Pigeon Detectives and The Ordinary Boys

-We also like the idea of a fun and quirky name that is completely abstract, to link with their carefree image. 

-Tattoos? possibly just a few small ones, nothing too big like sleeves, as this would suggest a harder rock genre.

-A hybrid of  The Arctic Monkeys (with the colloquial style) and  The Pigeon Detectives (who are more well known for their music than their image)

-Fun, abstract and amusing

Target Audience

-Both Genders 18-24

-Split down the middle? Music appeals to stereotypical male music tastes whilst hopefully band would appeal to a female audience.

Audience like to feel like ‘individuals’.

The whole ‘I SAW THEM FIRST’ style band where you like them before they become big.  


AUDIENCE PROFILE

Name: John Daley
Age: 19
Education: studying at university, not a top high achieving student
Interests: Partying and hanging out with friends, occasional drug use, going to music festivals and clubbing, sports.
Music Taste: The Strokes, The King Blues, Pigeon Detectives, Arctic Monkeys, The Streets etc. 
Values: Not too interested in his clothes
Style: a bit grungey/hipster, just logo or quirky t-shirts, jeans and vans. 

Ideas
Narrative based – Dance routine?
Trippy, different camera angles etc.
‘Man trying to get to sleep in his bedroom, he wakes

and recites stories about ‘wicked’ people. As he does so, these ghost like characters of evil villains, which supposedly only he can see, enter his room and begin to do activities to tire themselves out so that they can ‘rest’. In the end he ends up sleeping, with our end shot being the man from an above angle lying in bed and he blinks in time to the music, and as he blinks he changes from one of the evil characters to another, then back to himself and then just to black to end the song. 

Close ups of things associated with sleeping and lots of whip pans and/or blurred motion to show a lack of sleep and that the room is almost spinning.
This has connotations to drug use and drinking which ties in nicely with our audience.

Evil Villains as far are: Darth Vader, The Joker and Dr. Evil. All of which are known in popular culture and often villains which pop up the most in TV and media.

Marketing Plan

-Music Video and Website

-Posters

-Banner on Itunes and Spotify as a new and upcoming band

-Radio playlist on Radio 1 (live lounge) and XFM

-Jo Whileys Music Show

-NME and KERRANG magazine feature

-Reading festival introducing stage

- Facebook, twitter, myspace page

Technical

-Set at night so may need some padlights in case bedroom light isn’t powerful enough but must create a natural feel as set within the narrative

- We want it to have an independent film style, a bit grainy with some surveillance and quirky shots. FISH EYE CAMERAS

Practicalities

-       We only have one set for our whole video (Lewi’s bedroom)

-       Narrative based so no studio lights needed – bedroom lights only (may need a few studio lights)

-       The group are all committed and willing to be part of the shoot and all actors are local

-       We have found online outfits to purchase for the villains already

-       We will only need around a few evenings shoot and one evening rehearsal plus a back up shoot

-       We can eat as we work! (raid Lewi’s

       fridge)

 Ancillary Products

Album Cover- images of the band doing fun and silly things a bit like All Time Low in photoshoots, possible in dress up (to link with them dressing up in the video) but the logo will dominate the cover 

Website- a banner promoting new single, lots of links to buy it on the home page, the video at the top which automatically plays as you enter the website. Links to facebook and twitter and record label. Ticket and up and coming gigs information.

Merchandise shop available, although very basic, just t-shirts and hoodies (as just starting out)

-Interests: Festivals, Drinking, Partying, Drug use...