Audience Research

After talking to members of our target audience 18-25 males and females, we deduced that the radio stations they would expect to find our song on are Radio 1 and XFM, to which we have found information about them to see potentially how much reach we could generate etc.

Station	Coverage	Latest Audience Figures		Last Quarter	Last Year
		August 2011		May 2011	August 2010
		Audience	Reach	Audience	Audience

XFM London	Greater London	671,000	6%	604,000	553,000
XFM Manchester	XFM Manchester	151,000	5%	135,000	179,000

BBC Radio 1

UK wide

11,692,000

23%

11,825,000

11,810,000

Aswel as this we asked them what they like about other indie bands and what they like about our band idea, here were some of the responses:

'I dont like indie bands that try too hard to be serious, its boring'

'Indie bands should just look like average normal people- approachable'

'I think your idea is good- no other really indie band has a really funny, carefree image, they are usually more punky bands that do this'

'I think them being funny would make them more appealing as they are relatable, just acting their age, like Sum 41 and band like that, except a different genre'

Pie chart showing percentage of people who liked different genres of music (as you can see indie is the largest)

Within the indie percentage this pie chart shows the number of which are male and female giving us a better understanding of our target audience.